With over 30 years of marketing experience, Brian Kurtz is one of the most prolific marketers out there. He wants everyone to know that marketing is not just one of the most important things to learn in business, but one of the most important skills to learn in life.
So how did it all begin?
He decided while attending Rutgers University that he was going to be an English major so that one day he could become a writer.
His first role out of school took him a different direction. He began working at a company called Board Room, a marketing company where Brian spent 34 years learning the ins and outs of marketing and helped the company grow from $5 million in annual sales to $160 million in sales at its peak.
His passion for Direct Marketing has helped him connect with some of the most influential people on the planet and deliver tons of valuable material to people all over the world.
Over the past 20 years he has overseen the mailing of approximately 1.3 BILLION pieces of third class mail.
Now he is running his own company, Titans Marketing, where his goal is to educate the next generation of marketers to learn the principles to ethically connect with their audience and deliver MASSIVE value time and time again.
While doing this, he also makes sure to never lose sight of his other passions in life, one of which is being a Little League Baseball umpire.
In today’s interview Brian will discuss:
– Why the salary for jobs in your 20’s is IRRELEVANT and what you should be looking for in your career at that stage in life
– What is “Contribution Mode” and why it is critical to building strong relationships in life and at work
– The concept of “100/0” and the benefits it will bring to your life
– What is an “Intrapreneur” and how thinking like one can help you thrive
– One powerful question to ask to decide whether or not to leave a job or take a new opportunity
– Brian’s spin on one of the most common marketing rules of thumb the which he calls the “41/39/20 Rule”
– Why Direct Mail should be a part of every businesses marketing strategy
And so much more!
SHOW NOTES:
Blog Post: When 41% is a Majority…
Blog Post: How paying postage made me a better marketer…
Brian’s Book: The Legend’s Book
Brian’s Website: BrianKurtz.me
Overcoming Graduation:
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